As a creative designer committed to crafting visual stories that captivate and inspire, I had the delightful opportunity to partner with Moncha Beverage Company, an innovative brand from Indianapolis known for its single origin, cold-brewed beverages. My role was to create their visual identity and market presence through meticulously designed product packaging and promotional materials.
Packaging Design
Animation
Print Design
Web Design
2023
For Moncha, I designed a series of soft drink cans and bubble tea cups with a strong visual identity rooted in nature. As art director, I crafted a natural setting to elevate the premium quality of the beverages, using light, texture, and organic elements to echo the brand’s values. Frame-by-frame stop-motion animations add subtle movement, bringing the products to life and reinforcing Moncha’s handcrafted, refreshing spirit. The result is a sleek, modern design infused with a playful, whimsical touch. These visuals have been used for the products' launches.
The Moncha Bev Co packshot and lifestyle series was designed to showcase the products in natural, everyday environments. Shot outdoors using natural light and minimal staging, the visuals highlight texture, material, and color variations — allowing the packaging, illustrations, and forms to speak for themselves.
By blending clean packshots with lifestyle moments, the imagery creates a calm and authentic visual language that reflects the brand’s connection to nature, simplicity, and everyday refreshment.
Packaging Design
Stop Motion Animation
Print Design
Web Design
Beyond the cans and cups packaging and shots, I designed posters and flyers as an extension of the Moncha Bev Co visual identity. Each piece reinforces the brand’s typographic system, illustration style, and tone, creating a cohesive print presence across physical environments.
I had also the pleasure of designing Moncha Beverage Company's website, providing an online space that is as inviting as their drinks. The website mirrors the elegant and clean design of the packaging, offering a user-friendly experience that tells the story of Moncha’s journey from natural ingredients to delightful beverages. Subtle hover animations add a tactile and engaging layer to the interface, making the journey through Moncha’s “low & slow” cold brew philosophy both intuitive and visually delightful.
Subtle hover effects and scroll-triggered transitions bring a touch of magic to the interface. These refined animations enhance the browsing journey with a sense of playfulness and refined engagement, while maintaining the site’s clean, minimalist aesthetic.
Johanna had the insight and talent to also incorporate her touch on the final product. Her artistic talent always made me happy with the end result: a clean and powerful branding package that makes a statement for my company.
