Rolli is a contemporary sushi concept designed to move beyond traditional expectations. Blending bold flavors, vibrant visuals, and a playful identity, it creates a new kind of sushi experience — immersive, expressive, and contemporary.
Brand Identity
Art Direction
Packaging Design
Visual System
The challenge was to create a brand that stands out in a saturated market dominated by traditional and often minimal Japanese aesthetics.
Rolli needed to differentiate itself while remaining accessible and appealing, transforming a simple takeaway moment into a memorable experience.
• Bold and playful brand identity
• Neon-inspired visual system
• Immersive food experience
• Seamless digital & physical touchpoints
• Designed for a new generation of customers
The tentacle graphic was designed as a signature element, bringing movement and personality to the Rolli identity.
Built in Blender, the form explores smooth, organic curves with a strong sense of flow and continuity. The final render was refined in Procreate, adding texture and subtle imperfections to create a more tactile and expressive result.This hybrid approach blends precision and artistry, reflecting the bold and contemporary spirit of Rolli.
The concept is built around the idea of unexpected sushi — a bold reinterpretation of a well-established culinary culture. Inspired by the brand’s desire to explore unconventional flavors and break traditional codes, the identity embraces vibrant colors, expressive compositions and a playful energy.
The goal was to create a brand that feels fresh, surprising and instantly engaging.
The art direction is built around a cyberpunk-inspired aesthetic, using vibrant tones of purple and pink combined with bold contrasts to create a striking visual impact. Playful yet dynamic compositions interact with neon-inspired graphic elements, shaping an immersive and expressive visual language.
Packaging plays a central role in the Rolli experience. Rather than using generic containers, the packaging was designed as an extension of the brand, transforming takeaway into a visual and emotional moment.
From the bold exterior to the colorful reveal inside, each element is crafted to surprise and engage, turning a simple purchase into a memorable brand interaction.
The website extends the Rolli identity into a digital environment, translating its bold and playful visual language into an interactive experience.
Each element is designed to enhance the experience without overwhelming it, creating a seamless balance between energy and sophistication.
A fluid sequence of transitions connects every element of the Rolli experience. From ingredient to gesture, from texture to identity, each shot transforms into the next, creating a continuous visual rhythm. The journey moves through food, space, and branding — ending on the Rolli signature.
The best experience is working with Johanna. Her intuitive grasp of our vision allowed her to infuse each project with her unique artistic touch, elevating our final product beyond our expectations. Johanna's flair for design consistently delivered a clean, powerful branding package that truly captures and communicates the essence of our company. Her work not only reflects her immense talent but also our brand's spirit, making each collaboration a success.
