Poke Guru is a fast-healthy restaurant based in Indianapolis. The project explores the creation of a bold and expressive brand identity rooted in simplicity, contrast, and everyday food rituals. Designed to feel both accessible and distinctive, the brand reflects a contemporary approach to healthy food—fresh, direct, and unapologetically visual.
Graphic Design
Print Design
Packaging
Web Design
2023
The visual system is built on a strong contrast between black and white graphic elements and vibrant food photography. Marta Plusa’s fish illustrations play a central role in shaping the brand’s identity, bringing personality, rhythm, and a handcrafted feel. Together, illustration and photography create a recognizable visual language that feels playful yet structured.
Designed as a flexible system, the identity adapts seamlessly across multiple applications while maintaining a strong and cohesive visual language. The identity was developed as a flexible and modular system rather than a fixed set of assets. Graphic elements, typography, and illustration work together to adapt seamlessly across formats and contexts. This approach ensures visual consistency while allowing the brand to evolve naturally across physical and digital touchpoints. Printed materials translate the brand’s graphic elements into clear, functional, and expressive layouts, reinforcing consistency across customer touchpoints.
Printed materials translate the brand’s visual language into clear, functional layouts. Menus and printed assets prioritize readability and hierarchy while maintaining a strong graphic presence. Illustration and typography are used with restraint, reinforcing clarity without sacrificing personality.
Branding
Product Design & Packaging
Print Design
Web Design
Packaging design combines bold illustration with food photography to create immediate visual impact. Designed for everyday use, each element balances practicality and expressiveness, ensuring the brand remains recognizable whether experienced in hand, on the street, or through digital imagery.
The identity extends naturally into the restaurant environment, from signage to in-store visuals. Applied consistently across the space, the system enhances the customer experience while reinforcing brand recognition in a real, lived-in context. in a real-world environment.
Delivery applications bring the brand beyond the restaurant walls. Whether in motion or at rest, the visual system remains clear and cohesive, ensuring strong visibility and brand presence throughout the city.
Social and media content focuses on food, details, and brand moments. The visual language translates easily into digital formats, creating a cohesive and recognizable presence that supports storytelling and day-to-day communication.
The Poke Guru website embraces a minimalist, responsive design that enhances usability and clarity. Thoughtfully structured with clean typography, generous white space, and precise navigation, it delivers a fresh, intuitive user experience that echoes the brand’s healthy, fast-serve identity. Every detail—from layout to interaction—is crafted for ease, speed, and visual simplicity.
Johanna had the insight and talent to also incorporate her touch on the final product. Her artistic talent always made me happy with the end result: a clean and powerful branding package that makes a statement for my company.
